An Owner-Builder Journal · Los Angeles · Est. 1996

Atlas Brief

The Tape — a running log of Los Angeles multifamily deal commentary. Written by David Safai, operator · developer · GC.

Friday dispatch — one note per week. You are on the list.
TAPE 3 April 21, 2026

5712 Camellia, NoHo: 14 doors at $306K a unit.

5712 Camellia Ave · North Hollywood · 14 units, 1989

A 1989 14-unit NoHo asset just hit the market at $4.295M, $306,786 a door on a 12.23 GRM current. Not RSO. Non-rent-controlled is the whole story here.

Broker Activity · For sale
TAPE 3 April 21, 2026

1825 N Gramercy, Hollywood: 36 doors on the market.

1825 N Gramercy Pl · Hollywood · 36 units, 1968

A 1968 Hollywood multifamily is on the market at pricing that implies roughly $187K a unit, 9.3 GRM, $174/SF, below the ULA line — the kind of deal where disciplined leverage could produce a 17% IRR over a decade.

Broker Activity · For sale
TAPE 3 April 21, 2026

1101 W 45th, Historic South Central: a 20-door trade at a 6.79 cap.

1101 W 45th Street · Historic South Central · 20 units

A 20-door Historic South Central trade printing at a 6.79 cap — an operator read on a cap rate most LA buyers still have not mentally priced in this part of the basin.

Broker Activity · Trade