Editor & Publisher
David Safai
Los Angeles, Cal.

Atlas Brief

A Journal of Record
Real Estate · Development
Construction · Policy

Est. MCMXCVI

A running log of Los Angeles real estate — what trades, what's listed, what the numbers actually say. Written by David Safai, operator · developer · GC.

Friday dispatch — one note per week. You are on the list.
TAPE 3 April 21, 2026

5712 Camellia, NoHo: 14 doors at $306K a unit.

5712 Camellia Ave · North Hollywood · 14 units, 1989

A 14-unit NoHo asset at $4.295M. The premium is priced for one thing — non-RSO. That's either the entire thesis or a trap, depending on who's underwriting.

Broker Activity · For sale
5712 Camellia Ave, North Hollywood
TAPE 3 April 21, 2026

1825 N Gramercy, Hollywood: 36 doors on the market.

1825 N Gramercy Pl · Hollywood · 36 units, 1968

36 doors in Hollywood at $5.3M, $147K/door, 5.8% CAP. The broker pitches 33% upside. The math works. The timeline is the conversation.

Broker Activity · For sale
1825 N Gramercy Pl, Hollywood